Buying local is more than just fresh fruits and vegetables from the farm stand down the road. Buying local is a movement. It is a way to sustain and enhance your local economy, environment and social health. Where you shop, eat, and have fun all make your community a home and your local businesses thrive.
Buying locally comes with benefits that everyone can bank on. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers guarantees a much broader range of product choices. Statistically, each dollar spent at an independent business returns 3x more money to the local economy than one dollar spent at a national chain. When you put money back into your community, you help strengthen its economic base, and community outreach. Additionally, businesses centrally located make more efficient use of land and require less infrastructure investment, as well as generate more tax revenue per sales dollar. Therefore, buying locally enables businesses to make more efficient use of public services, putting less demand on our roads, sewers, and safety services while keeping your taxes lower.
Local businesses hire employees with a firm understanding of the products being sold and encourage them to take more time to create a bond with each individual customer. This creates a healthy environment where relationships are made and knowledge is shared, making the entire experience more than just a purchase. It has been found that entrepreneurs are more likely to invest and settle in communities that preserve this one-of-a-kind business and a distinctive character!
The choice we have as consumers is to either support small, local businesses or help a large chain. We can help our friends and neighbors make ends meet or send a child to college and/or extracurricular activities by visiting local merchants over large chains. Consider the impact we could have on local economies and the environment if we all shifted just $100 of the money we’re spending from large chains to locally-owned businesses, farmers and artists.
Spread this knowledge and encourage your community to buy local.